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Kc socks – failure or a smart business decision?

Written by: Milica Stanojevic and Nikola Kliska

During the past few years we have noticed an unusual situation on the Serbian market or, more precisely, a phenomenon known as “Kc socks”.

The increasing popularity of these socks among Serbian consumers incited us to inform the trademark holder about it. Once the Calvin Klein Trademark Trust (CKTT) was notified, they became very interested in inestigating the situation more closely.

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