Tsvetomira Vasileva from our Alicante office attended the third edition of Branding Day, Alicante on November 08, 2018. The event combined the expertise of leading marketing, branding and communication experts with the experience of local professionals. Emotional intelligence, neuromarketing, unique cultural proposition, personal branding were a part of the topics discussed.
Here are some of the most memorable quotations:
“You don’t have to adapt to the change, you have to generate it!”. “Branding – it is not the things it sells, it’s the stories it tells”. “In the digital era there are no big marks and small marks, there are fast marks and slow marks.” “Small details. Big difference.“ “Culture eats strategy for breakfast.”