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Zivko Mijatovic & Partners

Ivana Knezevic

Senior Trademark & Patent Attorney

Ivana is a Senior Trademark & Patent Attorney at ZMP.

Ivana is managing attorney of Zivko Mijatovic & Partners (ZMP) in Croatia. She obtained an LLM from the University of Zagreb, Croatia and passed the patent and trademark attorney exam before the Croatia State IP Office. She worked as a trademark examiner at the State IP Office and joined ZMP in 2012, becoming ZMP’s managing director in2015.

Ivana has over 10 years’ experience in trademark prosecution and anti-counterfeiting matters. She specializes in Croatian trademark prosecution matters. She has extensive experience providing legal assistance to domestic and international clients on all matters relating to IP rights and unfair competition, as well as dispute resolution. She manages domestic clients’ IP portfolios with a proactive and strategic approach to their rights’ protection and enforcement.

She is also the operational lead for the firm’s multi-jurisdictional anti-counterfeiting strategy and is the point of contact for many of the firm’s largest clients in these matters, providing them with immediate service that draws on her extensive knowledge of customs legislation in the region’s jurisdictions. In addition, Ivana oversees enforcement matters in Croatia, providing expert advice and legal assistance in counterfeiting matters. She has also participated in customs training sessions as a lecturer in various countries of the Region.