Our team – Djura Mijatovic, Marija Markicevic Pijevic, Vladimir Marenovic, Jovana Stefanovic, Mina Jovanovic Ninkovic, Dina Slunjski, Alejandra Rosero Murcia, and Tamara Djordjevic – joined thousands of trademark professionals from around the world at the INTA Annual Meeting 2026 in London. The conference featured workshops, meetings, and interactive sessions, giving us the perfect chance to explore the latest AI-driven innovations, exchange insights with colleagues, and gather inspiration for the year ahead.
Artificial intelligence dominated the discussions. Nearly all exhibitors showcased AI-powered services, while sessions demonstrated how AI integrates across legal and corporate environments. Judges revealed how they use secure generative-AI tools to spot inconsistencies in large judgments. Meanwhile, senior representatives from major IP offices explained the AI guardrails that ensure quality service.
Outside the formal sessions, the conference buzzed with networking, collaboration, and lively discussions. We joined hands-on workshops and connected with peers from around the globe. Moreover, the social events and parties offered a memorable opportunity to relax and strengthen professional relationships.
INTA 2026 emphasized a key lesson: teams must balance AI and innovation with accuracy and best practices. This hybrid approach – combining technology with human expertise – is a major takeaway we are excited to implement.
Overall, attending the conference reinforced the importance of staying at the forefront of trademark trends, digital brand protection, and global IP strategies. It also inspired us to continue delivering cutting-edge solutions for our clients.
This text is for informational purposes only and should not be considered as legal advice. Should you require any additional information, feel free to contact us.
